10 Advantages of Exhibiting at the International Trade Fair- IIMTF

Visitors enjoying shopping at IIMTF Noida 2018

From visibility to credibility, exhibiting at the India International Mega Trade Fair has numerous benefits for your business. Exhibiting allows you to connect directly with customers and prospects. It lets you look beyond the boundaries of digital marketing and see how customers interact with products and services. So, here are 10 advantages of exhibiting at the award-winning international trade fair- IIMTF.

1. Our 26 Year Old Rich Legacy

SD Gupta

That’s right, 26 years! IIMTF was founded under the leadership of Late Shri. S. D. Gupta. Since its beginning, it has become a significant trade show for the business community across India. The international trade fair is organized by the Bengal Chamber of Commerce and Industry and GS Marketing Associates.

The exhibition which initially started in Kolkata has now been successfully organized across 9 major cities viz. Kolkata, Bhubaneswar, Ranchi, Patna, Visakhapatnam, Ahmedabad, Siliguri, Lucknow, and Delhi – NCR.

2. Winners Of Multiple All India Exhibition Excellence Awards

IIMTF Exhibition Excellence Awards. Leading b2c Exhibition in India

The India International Mega Trade Fair is a winner of multiple All India Exhibition Excellence Awards for categories like Best Consumer & Houseware Award, Top B-City Show Winner, Top Exhibitor & Visitor Value, and many more.

“Our business is to grow your business” has always been our motto. The awards are simply a testament to our service in an ever-changing market.

3. High Footfall

Visitors-enjoying-shopping-at-IIMTF-Kolkata. India International Trade Fair

For the past 26 years, IIMTF has been organized multiple times in different cities. Every year, we witness substantial growth in the footfall of visitors. With the staggering participation of 20 countries and 22 states, the exhibition attracts a lot of visitors. As a result, it has become the go-to place for shopping exclusive products from different countries and states. 

With social media marketing, hoardings, pole kiosk advertisements, newspaper advertisements, and radio advertisements, we make sure that the trade show becomes the talk of the town! The media coverage of the inauguration ceremony and the entire exhibition also helps in creating awareness among the citizens!

4. International Standard Stalls

International Standard Stalls at the International trade Fair- IIMTF

Stalls of varying sizes are allotted to exhibitors in dome-shaped structures called pavilions. Each pavilion is based on a particular industry. The pavilions are well-ventilated and well-planned to allow for proper interaction between exhibitors and visitors. The exhibitors get their shell scheme stands, brand fascia board, tables, chairs, and all the possible support from our staff.

5. Top Class Professional Audience

Top class Professional audience at the International Trade Fair- IIMTF

IIMTF, which takes place every year in different cities is the biggest trade show of its kind in India. It focuses on innovative ideas in lifestyle, electronics, interiors, food, automobile, and many more industries. Thus, the exhibition attracts quality visitors that include industry experts, business professionals, distributors, wholesalers, importers & exporters, and international houses.

6. Strategic Partnerships & Networking

Strategic Partnerships & Networking at the International Trade Fair- IIMTF

Businesses can capitalize on the possibilities of establishing and expanding business in the city. They can network with distributors, wholesalers, importers, and exporters. This allows them to generate prospects & leads for B2B sales.

One new distributor relationship can lead to a significant increase in revenue. Businesses can also network with people within their industry. This allows them to solicit a huge amount of feedback that can help them expand and improve. 

7. Our Business Is To Grow Your Business


The international trade fair provides a great platform to showcase your products and services to a large crowd of people in the 11 days of the fair. Be it a product launch or brand visibility, the trade show gives the exhibitors a chance not just for direct sales but also for establishing their brand. By exhibiting, you build your company’s status as a legitimate resource for industry solutions in the minds of the visitors.

8. Take Advantage Of Advertising Opportunities

International Trade Fair - IIMTF venue branding sponsors

Sponsorship helps businesses reach quality audiences and create brand awareness amongst consumers. Sponsors leverage our offline marketing and digital marketing to get maximum brand visibility, giving them an edge over their competitors. For more details, you can go through our blog where we have extensively covered the privileges that our sponsors enjoy.

9. Meet Face to Face With Your Remote Customers

Meet Face to Face with your Remote Customers at the International Trade Fair IIMTF

The mega trade fair is a great way of getting in touch with your remote customers. It helps you find a new audience or interact with existing customers. As IIMTF is organized across different cities, it is beneficial for businesses that operate in different states.

Many exhibitors collect valuable feedback and sales leads by conducting short surveys near the stalls. Even though we live in a time when digital marketing is extensively used, nothing can replace the human touch.

10. Keep An Eye On Your Competition

Two exhibitors from the same industry

A lot of exhibitors participate from different industries at the international trade fair. This allows you to stay updated with the latest products in the market. It also lets you observe product displays, engagement tactics, and sales pitches of other exhibitors.

Exhibiting allows you to observe what your competitors are doing right and apply their tactics to your own business. IIMTF provides a platform to understand their sales strategy, their pricing, and the reasons behind their success.

2 thoughts on “10 Advantages of Exhibiting at the International Trade Fair- IIMTF”

Leave a Comment

Your email address will not be published. Required fields are marked *