The multiple award-winning fair, India International Mega Trade Fair (IIMTF) was organized for the first time in Lucknow. The exhibition in Lucknow received a grand response from Lucknowites! The 10-day event was organized from 12th till 21st March 2021 at Indira Gandhi Pratishthan. Right from the inauguration to the array of international products, the trade show was indeed a Nawab Style Shopping Festival.
At the entrance, the visitors were greeted by a stellar view of the passage beautifully decorated with lights and bunting. The passage led them to the main gate of the exhibition. Just beside the gate was the ticket counter. The price of the ticket was Rs. 30 per head. One could also book tickets online via our website, the Book My Fair app, or the Book My Show app.
All the COVID protocols were followed at the venue. Wearing masks for visitors and exhibitors was compulsory. Entry was allowed to visitors after checking their temperatures. Hand sanitizing pumps were present outside the hangers and near the entrance.
For IIMTF Lucknow, we had 35,000+ unique products from 9 countries and 15 states! We divided our exhibition into 4 interconnected hangers, viz. international 1, international 2, furniture and home & decor, and consumer lifestyle.
As the name suggests, the hangers had the products of the respective segment. Outside the hangers were plant nurseries showcasing a variety of plants and saplings.
Visitors who shopped for products worth Rs. 5000 and above received different gifts. These gifts were claimed by showing the product bills at the mega consumer counter.
The mega trade fair in Lucknow was organized by the Bengal Chamber of Commerce and Industry and GS Marketing Associates in association with The Planners.
Our Chief Guest for the inauguration ceremony was Sri. Dr. Dinesh Sharma, Hon’ble Deputy Chief Minister of Uttar Pradesh. Our Guest of Honor was Sri. Brajesh Pathak, Hon’ble Cabinet Minister of Uttar Pradesh.
The dignitaries lit the inauguration lamp and congratulated the team for organizing the exhibition in Lucknow. They emphasized the importance of such an event encouraging trade and commerce amidst the economic crisis.
3. International Products
The international products at IIMTF had visitors coming even from nearby cities like Kanpur and Farrukhabad! The dry fruits from Afghanistan were a huge hit with the Lucknowites. Handmade showpieces made of onyx stone caught the eye of every visitor.
Exhibitors from Iran brought saffron to IIMTF. The saffron from Iran is considered to be the best saffron in the world. Along with saffron, they also showcased earrings, rings, and necklaces made of pure silver. The Iranian exhibitors had something unique and native to offer- bedsheets, cushion covers, and carpets made of Termeh – a luxurious Persian handwoven fabric.
Moving on, we had the Malaysian water fountains, a perfect choice for home & decor. From Turkey, the magnificent crystal lamp shades were a sight to behold! These lamps are hand-made and characterized by detailed work on the small crystals forming mosaics.
For the ladies, we had the traditional Dhakai Jamdani Saree from Bangladesh. These sarees are meticulously handwoven and of the finish quality! The fabulous range of designer suits and exotic perfumes from Dubai was one of the most sought-after products at IIMTF. Thailand had an exquisite collection of designer bags, costume jewelry, and accessories to offer.
The exhibitors from Tunisia showcased handmade, olive wood products. These unique wooden handicrafts come in different sizes and shapes, anything from spoons and spatulas to large chess pieces or a chessboard. They also brought ceramic products like cups, plates, trays with intricate and indigenous designs.
4. Media Coverage
The first edition of the exhibition in Lucknow received a lot of coverage from the press and digital media. The Lucknow Tribune, Lucknow City, The Times of India, and Knock Sense covered the India International Mega Trade Fair in Lucknow extensively. Social media pages like Lucknow Bytes, Lucknow Express, Now Lucknow and several YouTubers covered the entire event, venue, and products.
5. Food Court
After all the shopping was done, the visitors had a gala time enjoying the delicious delicacies at the food court. Keeping up with the theme of diversity, the food court served dishes from different states and countries.
There were momos from Bhutan, Chinese noodles & pasta, and cinnamon rolls from northern Europe. There was also hummus and baklava from the Arabic cuisine.
From India, we had Maharashtra bhel puri and misal pav, West Bengal sweets, Punjabi chole bhature, Bihar litti chokha, Andhra Pradesh dal chilla, Gujarat basket chaat, Lucknow khasta kachori, and the list goes on and on.
6. Upcoming Exhibition in Lucknow
We hope that all the visitors had a wonderful shopping experience at IIMTF Lucknow. Next year, we hope to see you all again at the India International Mega Trade Fair in Lucknow!