Why You Should Exhibit At The India International Mega Trade Fair (IIMTF) This Year!

Visitors enjoying shopping at IIMTF Noida 2018

From visibility to credibility, exhibiting at the leading B2C and B2B Consumer Fair in India, India International Mega Trade Fair has numerous benefits for your business. Exhibiting allows you to connect directly with customers and prospects. It is a great opportunity to step beyond the boundaries of digital marketing and see how customers interact with products and services. So, here are 10 reasons why you should exhibit at IIMTF THIS YEAR!

1. Our 26 Year Old Rich Legacy

SD Gupta

That’s right, 26 years! IIMTF was founded under the leadership of Late Shri. S. D. Gupta. Since its beginning, it has become a significant trade show for the business community across India. The Trade Fair is organized by the Bengal Chamber of Commerce and Industry and GS Marketing Associates.

The exhibition which initially started in Kolkata has now been successfully organized across 9 major cities viz. Kolkata, Bhubaneswar, Ranchi, Patna, Visakhapatnam, Ahmedabad, Siliguri, Lucknow and Delhi – NCR.

2. Winners Of Multiple All India Exhibition Excellence Awards

IIMTF Exhibition Excellence Awards

The India International Mega Trade Fair is a winner of multiple All India Exhibition Excellence Awards for categories like Best Consumer & Houseware Award, Top B-City Show Winner, Top Exhibitor & Visitor Value and many more.

Throughout the journey, IIMTF has always worked consistently in the direction of its motto: “Our Business is to grow your business”. The awards are simply a testament to our service in an ever-changing market.

3. High Footfall


For the past 26 years, IIMTF has been organized multiple times in different cities. Every year, substantial growth has been witnessed in the footfall of visitors. With the staggering participation of 20 countries and 22 states, the exhibition attracts a lot of visitors and has become the go-to place for shopping exclusive products from different countries and states. 

With social media marketing, hoardings, pole kiosk advertisements, newspaper advertisements and radio advertisements, we make sure that the trade show becomes the talk of the town! The media coverage of the inauguration ceremony and the entire exhibition also helps in creating awareness among the citizens!

4. International Standard Stalls

International Standard Stalls

The exhibitors are allotted stalls of varying sizes depending on their need in various dome-shaped structures called pavilions. Each pavilion is based on a particular industry. The pavilions are ventilated and strategically planned for proper interaction between exhibitors and visitors. The exhibitors get their shell scheme stands, brand fascia board, tables, chairs and all the possible support from our staff.

5. Top Class Professional Audience

Top class Professional audience

IIMTF, which takes place every year in different cities is the biggest trade show of its kind in India. It focuses on innovative ideas in lifestyle, handicrafts and handlooms, electronics, interiors, international products, food, automobile, education, MSME, jute products and many more industries. It is, therefore, able to attract quality visitors that include industry experts, business professionals, distributors, wholesalers, importers & exporters and international houses. 

6. Strategic Partnerships & Networking

Businesses can capitalize on the possibilities of establishing and expanding business in the city by networking with distributors, wholesalers, importers & exporters. This gives them an opportunity to generate prospects & leads for B2B sales.

One new distributor relationship can lead to a significant increase in revenue. Businesses can also network with people within their industry. This allows them to solicit a huge amount of feedback that can help them expand and improve. 

7. Our Business Is To Grow Your Business


The India International Mega Trade Fair provides a great platform to showcase your products and services to a large crowd of people in the 11 days of the fair. Be it a product launch, brand visibility or strengthening your bond with existing customers, the trade show provides an opportunity not just for direct sales but also for establishing your brand in the industry.

By exhibiting your products and services, you build your company’s status as a legitimate resource for industry solutions in the minds of the visitors.

8. Take Advantage Of Advertising Opportunities

iimtf venue branding sponsors

Sponsorship helps businesses reach quality audiences and create brand awareness amongst consumers. Sponsors leverage our offline marketing combined with social media marketing to get maximum brand visibility, giving them an edge over their competitors. For more details, you can go through our blog where we have extensively covered the privileges that our sponsors enjoy.

9. Meet Face to Face With Your Remote Customers

Meet Face to Face with your Remote Customers

The mega trade fair is a great way of getting in touch with your remote customers whether you are finding a new audience or interacting with existing customers. For the businesses that are operating in different states, IIMTF provides the perfect opportunity as it is organized in various cities.

Many exhibitors seize the opportunity of getting valuable feedback and sales leads by conducting a short survey and rewarding participants with vouchers or gifts. Even though we are in an era where a lot of emphases is on digital marketing, nothing can replace the human touch.

10. Keep An Eye On Your Competition

Two exhibitors from the same industry

A lot of exhibitors participate from different industries at the India International Mega Trade Fair. This allows you to stay updated with the latest products in the market and also to observe product displays, engagement tactics and sales pitches of other exhibitors.

Exhibiting allows you to observe what your competitors are doing right and apply their tactics to your own business. It is crucial to be aware of your competitors and IIMTF provides a platform to understand their sales strategy, their pricing, and the reasons behind their success.

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